salt and grey
PERFORMANCE ADS
SOCIAL MEDIA
WEBSITE IMAGES
PHOTOGRAPHY + ART DIRECTION
The Brand:
Salt & Grey is a newly-launched home decor brand with designs based in simplicity and minimalism. Their USP is the rustic, distressed finish which is handcrafted with natural materials and vintage modern finishes, inspired by European artistry.
The Approach:
We created a strong & cohesive visual language for Salt & Grey’s imagery across social media and website based on the positioning meticulously laid out for them in the Visual Playbook. Our approach revolved around a subdued & neutral colour palette, featuring warm and earthy tones that seamlessly & cohesively blend with the visual identity of the brand and its products. We kept the use of props minimal, yet elegant, ensuring that the product captures the viewer’s attention.
CAPTURING THE FORM
We imagined the E-commerce product shoot in a way that would focus on the simplicity of the design and focus on the textures and contours of the products.
