HOUSE OF ASHWATH
WEBSITE CONTENT (B2C)
SOCIAL MEDIA CONTENT
PRINT/DIGITAL CATALOGUE (B2B)
PERFORMANCE MARKETING
The Brief:
The brief was to generate a bank of images that reflect brand ideology, engages with their B2B/C audience, generates revenue and builds brand recognition.
The Brand:
House of Ashwath is a luxury interior hardware brand that offers a wide range of bespoke products to its clients. Their products are designed with elegance & sophistication in mind, making them perfect for homeowners & interior designers who want to create a luxurious living experience.
Our Approach:
In order to build a comprehensive visual language, we embarked on the creation of the Visual Playbook, that sets down photography guidelines for the look and feel of the brand.
The brand’s colour palette was carefully translated into a material palette, perfectly harmonising with the brand’s positioning.
We ensured that our approach maintains an overall contemporary and neutral colour palette, thoughtfully incorporating the
brand’s signature hue, Moss Green, to ensure a seamless representation of the brand identity.
To align with the brand’s focus on the premium market segment, we have crafted the product photographs to exude a sense of modernity & luxury. An emphasis was also put to create images that blend seamlessly with familiar home settings, offering the customers a compelling visualisation of the products in their own living spaces.
